Marketing Manager

Job Title: Marketing Manager
Department: Sales & Marketing
Reporting to: Director of Sales & Marketing
FLSA Status: Exempt
Send resumes to lindsayp@braswellfamilyfarms.com
Location: Corporate Office, Nashville, NC
Revised: 12/17/2024

Position Summary

The Marketing Manager is responsible for leading the strategic planning, development, and execution of marketing initiatives that drive brand growth, customer engagement, and revenue performance across Braswell Family Farms’ existing and emerging brand portfolios. This role oversees brand strategy, multi-channel campaign development, creative planning and agency management, while ensuring strong alignment between marketing activities and sales objectives. The Marketing Manager will support our mission, vision, and values by stewarding our brand with integrity, fostering meaningful relationships, and authentically telling our story.

Key Duties & Responsibilities:  

  • Develop and execute integrated marketing strategies that enhance brand visibility, strengthen market positioning, and support revenue objectives.

  • Oversee campaign planning and deployment across digital, social, email, content, and pad media channels.

  • Own corporate brand governance to ensure consistent messaging and visual identity across all communications.

  • Conduct research to identify new brand, product, and innovation opportunities.

  • Manage relationships with public relations, creative, and social media agencies.

  • Oversee agency deliverables to ensure they meet brand standards, campaign goals, and timeline requirements.

  • Provide clear guidance, expectations, and feedback to agency and vendor partners.

  • Direct account-specific marketing activities, including PPC, content marketing, email marketing, and social media marketing.

  • Monitor campaign performance, prepare KPI reports, and present data driven insights to leadership.

  • Evaluate in-store, digital, and shopper-marketing activations to identify optimization opportunities.

  • Conduct competitive and consumer research to identify trends and strategic opportunities.

  • Translate research findings into actionable insights, presentations, and strategic recommendations.

  • Support sales forecasting and marketing strategy reviews through analytical reporting.

  • Plan and manage trade shows, conferences, corporate meetings, and promotional events, including scheduling, logistics, vendor coordination, and attendee communications.

  • Lead execution of key corporate events such as Family Day, Christmas Party, New Year’s Eve Egg Drop, and community outreach programs.

  • Assist in developing internal and external communications, including memos, press releases, newsletters, and presentations.

  • Ensure content accuracy, consistency, and alignment with brand messaging.

  • Maintain and update media lists, communication directories, and distribution databases.

  • Maintain an organized inventory of sales-support materials and coordinate development of new collateral.

  • Identify new prospective customer channels and provide recommendations to the Sales and Marketing leadership.

  • Oversee radio campaigns and manage planning, production, and creative direction for media series content, including filming logistics.

  • Other duties may be assigned to support departmental and organizational goals.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The Individual must be able to maintain confidentiality and have good judgment. The requirements listed below are representative of the knowledge, skill, and/or ability required.  A pleasant professional image is always expected.  Candidates must exhibit high ethical standards and promote the same within the company.

Education & Experience:

  • Bachelor’s degree in Marketing, Business, Communications, or related field required; Master’s degree preferred

  • 3-7 years of marketing management experience, or comparable leadership experience

Knowledge, Skills, & Abilities:

  • Deep understanding of digital marketing tools, analytics platforms, social media, and CRM systems

  • Exceptional written and verbal communication skills, including grammar, proofreading, and storytelling

  • Demonstrated leadership capabilities and experience managing teams of external partners

  • Strong analytical and critical thinking skills with the ability to translate data into actionable items

  • Proven ability to manage budgets, forecasting, and KPI reporting

  • Ability to manage multiple priorities in a fast-paced environment

  • High proficiency with Microsoft Office, including Excel and PowerPoint

Language Ability:

Excellent written and verbal communication. Ability to read and analyze periodicals, business reports, correspondence and procedure manuals.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, customers, team members and the public. The individual must possess strong skills in grammar and proofreading.

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages.

Reasoning Ability:

Ability to collect data, solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to maintain a professional and positive image in any situation using good judgment.

Computer Skills:

Ability to use office software, including Word processing, spreadsheets, databases, slide presentations, internet browsers, e-mail, and business systems software.

Work Environment: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include the ability to adjust focus. While performing the duties of this job, the employee is regularly required to sit; use hands, finger dexterity, handle or feel; reach with hands and arms and talk or hear. The employee is frequently required to walk.  The employee is occasionally required to stand; climb or balance and stoop, kneel, crouch, or crawl.

Animal Welfare Commitment:

Braswell Family Farms is fully committed to providing our animals with a safe and healthy environment, free from abuse and treated humanely in all aspects. All employees are obligated by moral duty, Braswell Family Farms requirements (refer to Animal Welfare Policy), and legal obligation to uphold the strictest animal welfare-structured environment and are obligated to report any incidents of abuse, neglect or breach of biosecurity for the health and welfare of our animals.

Food Safety and Quality:

All employees play a crucial part in ensuring compliance with food safety regulations and maintaining the highest standards of food quality. You must always support food safety initiatives and contribute to a culture of food safety excellence.

Equal Opportunity Statement:

Braswell Family Farms is an equal opportunity employer and will not discriminate against anyone with regard to race, sex, national origin, color, religion, age or any disability, in compliance with Title VII of Civil Rights Act of 1991, the Age Discrimination in Employment Act, as amended, or the Americans with Disabilities Act of 1990.

Disclaimer:

Although this job description lists and identifies the primary duties of the listed position, it is not an exclusive list. As with all positions at Braswell Family Farms, the very nature and diversification of an egg production facility requires that all employees remain flexible to cover a wide variety of duties that may need covered.

The Information contained in this job description is not only to inform you of the requirements of this position but will also be used to evaluate your work performance.

Send resumes to lindsayp@braswellfamilyfarms.com